The Problems Faced By Home Textiles in Production

Chinese factories also do design and sales, but they can't do it well because they don't have professional talents, but they can't help it.

Regarding the design ideas, because no one provided effective information on the market of Chinese textile companies, they just did it based on their feelings. The quality of the product is basically no problem, but many companies are not accurate in the most critical color. There are many dyeing factories that have problems with dyeing and their craftsmanship. The dyed color is not correct because most of the pigments used are reddish. The paints in Japan are bluish, and the colors that come out are relatively pure and bright, all colors are refreshing, and the reddish colors look like the old ones. In terms of sales, factories lack capital, market integration capabilities, and various talents, so no factory can influence the market. The products of the exporting enterprises are either provided by the customers or sampled at the trade fair. The samples made are not known to which customers. In fact, the products they want to produce can be found in foreign department stores and hypermarkets. The department store displays The sample location is good but the area is small and there are instructions. This is the product that is being promoted. The location is good. The large sample site must be a product with high sales. Usually it will be sold in hypermarkets after one or two years. Reduced prices may already have similar products in hypermarkets. .

For home textiles to further develop, it is necessary to have a company with the ability to integrate the market, or the corresponding industry association to give effective guidance to guide the factory to produce marketable products to increase sales. It is more feasible, as long as the factory provides effective market information. . There should be no problem with information gathering, the key is analysis. The sales of products abroad are relatively mature. In developed countries such as Japan, Europe and the United States, the professional division of labor is relatively fine. For example, high-end products in the mainland are in department stores and membership-only stores, and low- and medium-end products are in hypermarkets. The products are displayed in series because they are sampled. Generally, customers only need to buy curtains, beddings, carpets, and table cloths with large color blocks. Basically, the customers will not go to other stores to buy goods, because the colors don't match well in other stores. The Japanese are very sensitive to colors, and even a little difference can be distinguished. The sellers can effectively attract consumers to buy according to the seasons and patterns. Generally, there are two seasonal replacements in homes. The consumption level in the Chinese market and the Middle East market is low. It is not that you can’t afford it but you don’t know how to consume. For example, every household in Japan has a series of two to three sets of replacements. It will be turned over, because the sales volume of products in series is very large.