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Home Textile Promotion Methods

2024-01-02

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Home Textile Promotion Methods

That is, to determine which products are discounted, it is important to clarify why these products are discounted and whether they meet the purpose of discounting.

For example, whether new products are to be discounted at this moment. First, consider the regionality of the new product. For example, the gorgeous four-piece suit is not welcome in a certain area. Even if there is a large discount, it may not be able to drive sales. Therefore, adjust measures to local conditions and time conditions, consider these factors, determine where to discount, and whether it will be effective.


Margin

That is to determine the level of discounts and the extent of the profit, which can attract customers without losing profits.

Generally speaking, the bedding products at the moment are sold at regular prices in many specialty stores, ranging from 10% to 5%. In order to boost sales during the promotion period, it is necessary to consider the ultra-low prices of some popular products to attract popularity, such as pillows. , Caterpillar puppets, pillows, etc.

Generally speaking, the effect is not very good if the promotion period is higher than 20%, but in order to consider the overall discount of their own profits, the overall discount is controlled at 70% to 7.8%, and the ratio is appropriate.

Although, for products that have been accumulated for more than one and a half years, the discount can be reduced to the capital price in order to withdraw funds.


Seize the opportunity

That is, decide when the discount is most suitable.

At the moment, many home textile dealers are choosing May Day, November, New Year's Day, Spring Festival, these marriage and housewarming periods, but all home textile companies are doing this, and the effect will be compromised for you.

It's like creating extraordinary events and news, probably in the off-season, clearing big bargains can be worthy of deep excavation.


Activity cycle

That is, the period of time that the discount should be continuous, not the longer the better.

This is particularly critical. The long discount cycle for home textiles reduces the consumer's determination to purchase immediately. This is in line with 10-15 days.


Promotion frequency

That is, the number of discounts generated in a year. Generally speaking, consumers who buy bedding products do so 1-2 times a year at most.

Therefore, gather the communication methods of customers, ask the cold and warm in time, increase the number of customer visits, even if you don’t buy it, welcome to appreciate it, and have the skills to ask consumers to recommend to their relatives, friends and friends, although the premise is that the product customers I feel satisfied with it.


Discount method

That is, what method should be used to discount. This is often overlooked by many home textile companies and distributors.

Because for durable consumer goods such as bedding, carpets, quilts, and pillows, pure price discounts cannot increase consumers' motivation and frequency of purchase.

Therefore, the method of mediating discounts and stimulating consumption has become the key.


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