Home Textile Industry Prospects

There are 10,000,000 couples getting married in China every year. If each couple spends 2,000 yuan on home textiles, this market alone has a market capacity of 20 billion yuan. The rapid development of the domestic real estate market and the improvement of residential housing conditions have promoted the further development of the home textile industry. The development of the tourism industry has given foreign-related units a new increase in the use of supporting bedding and decorative articles. In addition, with With the globalization of the economy and China’s accession to the WTO, the international market’s demand for Chinese home textiles is very strong. China’s home textile industry is facing both domestic and international development opportunities. Therefore, domestic experts generally believe that China’s home textile industry has huge opportunities in the future. With the development space and market capacity of China, the home textile industry will become the main driving force for China's textile economic growth.

According to the practice of developed countries, entering the mature period, home textiles can account for one-third of the textile and apparel market, while Japan's share is as high as 40%. American home textile purchase rate is one of the highest in the world. On average, American consumers buy about 1 billion towels and about 550 million bed sheets and pillowcases each year. This means that in 110 million households in the United States, each family buys at least 9 towels and 5 bed sheets and pillowcases. According to statistics, the per capita consumption of household textiles in China accounts for less than 1% of consumer spending. With the trend of “emphasis on decoration and light decoration” in the home furnishing industry, the decorative role of home textiles is becoming more and more important, and the home textile industry has been “activated” as never before. With the gradual improvement of the design and technical level of Chinese enterprises, the huge consumption potential of the home textile market will be released. Experts predict that the annual growth rate of the home textile consumer market will not be less than 20% in the next 10 years. It can be seen that the market prospects of the entire home textile industry are very broad.

Although a large number of well-known companies have emerged in the home textile industry, the overall market concentration is low and regional development differences are significant. In many second- and third-tier cities, there is still almost a blank market so far, so there is huge room for development. For new home textile investors, whether they are manufacturers or distributors, they must be mentally prepared. The home textile industry is not an industry that will yield results in the short term. It is aimed at the market, the demand, the region, and the crowd to develop marketable products. , And build long-term and stable relationships with consumers, strengthen inventory management and storefront shopping guide systems, and intensive cultivation, and you will surely get a satisfactory return.